Here’s a step-by-step process for implementing a refined Messenger sales strategy based on the takeaways from the transcript:

1. Create Engaging Content

• Objective: Warm up leads through valuable content.
• Action: Post regularly on your personal and business profiles. This content should address pain points, share solutions, and resonate with your ideal clients.

2. Engage in the Comments

• Objective: Build rapport and attract prospects.
• Action: Respond to comments on your posts to initiate organic conversations. The goal is to engage and qualify people without cold outreach.

3. Messenger Outreach with Intentionality

• Objective: Be direct and purposeful with your Messenger interactions.
• Action: When someone interacts with your content, respond with a message related to the post. Example: "Thanks for commenting on my post about scaling your business. Where is your business currently at, and where are you planning to go this year?"

4. Qualify Leads by Asking Deeper Questions

• Objective: Understand their challenges and motivation.
• Action: Ask open-ended questions to dive deeper into their current situation, such as:
  • "What’s the biggest challenge you're facing in growing your business?"
  • "What’s your motivation for scaling your business this year?"
• Tip: Don’t try to solve their problems in Messenger—acknowledge their answers and move on to the next question.

5. Transition to a Strategy Call

• Objective: Move the conversation to a more in-depth discussion.
• Action: If the lead’s needs align with what you offer, suggest a strategy session.
  • Example: "It sounds like we could align well in helping you scale. Would you be open to hopping on a 30-minute strategy session to discuss how we can work together?"
• Tip: Be upfront and transparent. If it’s a good fit, you’ll offer your program during the call, but only if it makes sense.

6. Double Confirm the Appointment

• Objective: Ensure the prospect shows up for the call.
• Action: Send a confirmation message asking if the scheduled time still works.
  • Example: "Just double-checking, is there any reason why that time wouldn’t work for you or you’d need to reschedule?"
• Tip: This simple check increases your show-up rates by up to 25%.

7. Handle Different Types of Responses

• Objective: Tailor your approach based on how the prospect responds.
  • Silence: Prospect is busy or uninterested. Offer more content or a training link, then ask if you can follow up.
  • Short Responses: They need more information. Send them a relevant training or guide and ask if they’re open to follow-up.
  • Improper Expectations: They might be a freebie seeker. Qualify them by asking what their goals are and if they’re ready to invest.
  • Objections/Questions: These are buying signals. Answer their questions and provide additional information to push them toward booking the call.
  • Positive Responses: They’re sharing their challenges and vision. These are your best leads—transition them quickly to a sales call.

8. Set Daily Prospecting Goals

• Objective: Be intentional with your outreach and manage your time effectively.
• Action: Block out 1-1.5 hours each day for Messenger outreach. During this time, focus on engaging with leads and qualifying them to book at least two calls per session.
• Tip: Set a specific goal for each session, such as booking 2 calls or qualifying 5 leads.

9. Use Automation to Streamline

• Objective: Automate parts of the sales process for efficiency.
• Action: Set up a tool like ManyChat or Go High Level to capture leads and send them automated responses. For example:
  • After someone comments on a post, automatically send them to a Messenger bot where they can opt-in for a free training or booking.
• Tip: Use automation to capture leads quickly and qualify them before diving into Messenger conversations.

10. Follow Up Consistently

• Objective: Don’t let leads fall through the cracks.
• Action: For leads who don’t respond right away, follow up with them after a few days. Offer more content, ask if they’re still interested, or suggest another call.

Final Thoughts:

• Be Direct and Transparent: Throughout the sales process, always be clear and upfront about what you offer and how it can help the lead.
• Engage Authentically: The goal isn’t to “trick” someone into a call but to help them see how your services align with their needs and challenges.

By following this process, you'll be able to effectively qualify leads, engage with them on a deeper level, and ultimately book more strategy calls that lead to sales.

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Here’s an expanded and detailed version of the step-by-step process, with actionable insights for each phase of the Messenger sales strategy:

1. Create Engaging Content

• Objective: Your content should resonate deeply with your target audience’s pain points, aspirations, and challenges, creating a natural desire to engage with you.
• Action:
  • Post content regularly that speaks directly to the core problems your audience faces. This could be in the form of blog posts, videos, case studies, testimonials, or educational content that highlights solutions.
  • Example: If your target audience struggles with client acquisition, post about the steps to successfully scale an online business or share success stories of clients who’ve overcome similar hurdles.
• Why It Matters: High-value content helps to build trust, establish authority, and warm up leads before initiating a conversation, making it easier to convert them later in Messenger.

2. Engage in the Comments

• Objective: The purpose here is to build rapport, qualify prospects, and subtly nudge them toward deeper engagement. Comments act as mini-conversations that provide insight into a lead’s mindset.
• Action:
  • When someone comments on your post, engage with them promptly. Ask follow-up questions to show genuine interest in their situation.
  • Example: "I saw your comment, and I’d love to know more about how you’re currently trying to overcome [specific challenge]."
  • Qualifying: If a person’s comment indicates they have challenges aligning with your services, offer additional content or ask deeper qualifying questions.
• Why It Matters: By responding in the comments, you establish initial rapport and qualify prospects without needing to reach out cold.

3. Messenger Outreach with Intentionality

• Objective: Transition from casual engagement to a business conversation. Your outreach should be purposeful and focused on understanding the lead’s pain points and needs.
• Action:
  • Personalize the message: Reference the content they interacted with to make it relevant.
  • Example: "Hey [Name], thanks for engaging with my post on scaling your business. Where do you currently stand with your business growth, and where are you aiming to go this year?"
  • Open with a question: Ask questions to get the conversation flowing and demonstrate curiosity.
  • Keep your message focused on understanding their pain points.
• Why It Matters: This approach is non-invasive and leads with value. It helps prospects feel heard and understood while qualifying them for a potential strategy call.

4. Qualify Leads by Asking Deeper Questions

• Objective: To gather more information and discover the exact needs and challenges of the prospect, so you can assess if your service is a good fit.
• Action:
  • Ask exploratory questions to dive deeper into their motivations and obstacles.
  • Examples:
    • "What’s the number one challenge you’re facing when it comes to scaling your business?"
    • "What’s the biggest motivation driving you to scale your business this year?"
    • "If you had one thing you could solve today to make a huge difference in your business, what would it be?"
• Why It Matters: These questions help uncover the true needs and motivations of your prospects, giving you the information to tailor your messaging and ensure that you’re presenting the right solution.

5. Transition to a Strategy Call

• Objective: Guide the conversation toward booking a strategy call, where you can present your offer in more detail and determine if it’s a fit for the prospect’s goals.
• Action:
  • Be clear and direct. If their challenges align with what you offer, suggest a strategy session.
  • Example: "It sounds like we could work really well together to help you overcome [specific challenge]. Would you be open to hopping on a 30-minute strategy session to explore how we can scale your business?"
  • Focus on alignment: Make sure they understand that the call is not a sales pitch but a strategy session to see if you’re a good fit to work together.
• Why It Matters: Being upfront about the purpose of the call sets clear expectations and positions the call as a value-driven conversation.

6. Double Confirm the Appointment

• Objective: Increase the likelihood that the lead shows up for the scheduled call. Double confirmation reduces no-shows by addressing any potential objections or scheduling conflicts in advance.
• Action:
  • Send a confirmation message 24–48 hours before the scheduled call.
  • Example: "Just confirming that the time we scheduled for our call still works for you. Is there any reason you’d need to reschedule?"
  • Why It Matters: This simple step boosts your show-up rate by addressing any conflicts or second thoughts the prospect may have, ensuring that they’re committed to attending the call.

7. Handle Different Types of Responses

• Objective: Adjust your strategy based on the prospect’s level of interest and engagement. Not every response requires the same approach.
• Action:
  • Silence:
    • Send a gentle follow-up and provide additional content or a free resource to nurture the lead.
    • Example: "Hey, just checking in to see if you had a chance to look at the resource I sent over. Would love to connect if you’re still interested."
  • Short Responses:
    • Send them a more informative message with additional resources to clarify their needs.
    • Example: "Thanks for your quick response. To give you more context, here's a free guide that could help you solve [specific challenge]. Would love to hear your thoughts."
  • Improper Expectations:
    • Qualify them further to better understand if your offer aligns with their goals. Example: "Can you share more about what you were hoping to achieve? I want to make sure I recommend the best solution for you."
  • Objections/Questions:
    • Handle objections with empathy, answer questions with voice notes or personalized messages, and ask additional qualifying questions.
  • Positive Responses:
    • Dive deeper into their challenges and use this momentum to quickly transition to the strategy call. Example: "Thanks for sharing more about your challenges. Based on what you’ve told me, I think we could really help you scale. How about we hop on a strategy call?"
• Why It Matters: Tailoring your response based on the type of message ensures you’re giving the right attention and energy to prospects that are more likely to convert.

8. Set Daily Prospecting Goals

• Objective: Be intentional with your time and ensure you’re moving leads through the sales process effectively.
• Action:
  • Dedicate a specific time block each day to focus on prospecting and Messenger outreach.
  • Example: "I’ll spend 1–1.5 hours today on Messenger outreach, engaging with comments, qualifying leads, and booking 2 calls."
  • Why It Matters: Regular, focused prospecting ensures you maintain a consistent pipeline and build momentum in your sales process.

9. Use Automation to Streamline

• Objective: Automate repetitive tasks to save time and increase efficiency while still maintaining a personalized touch.
• Action:
  • Use tools like ManyChat or Go High Level to automate the initial steps of the lead capture process, such as sending a link to your Messenger bot after someone comments on a post.
  • Example: "When someone comments on my post, they’ll automatically get a message with a link to my training or booking page."
  • Why It Matters: Automation frees up your time to focus on high-value tasks, like engaging in deeper conversations with qualified leads, while ensuring no prospect falls through the cracks.

10. Follow Up Consistently

• Objective: Don’t let leads go cold—consistent follow-ups help keep the conversation alive and increase your chances of conversion.
• Action:
  • For leads who’ve expressed interest but haven’t booked a call, follow up after a few days.
  • Example: "Hey [Name], just checking back in to see if you’re still interested in discussing how we can scale your business. Let me know if you’d like to hop on a quick strategy session!"
  • Why It Matters: Consistent follow-ups can convert leads who are interested but haven’t committed yet, especially if you stay top of mind and offer value.

Final Thoughts

• Be Direct & Transparent: Always maintain clarity about your intentions and the value you can provide. Avoid trying to "sell" but rather help the prospect see how your service can solve their problems.
• Intentionality: Every message, every outreach, and every step in the process should have a clear objective to guide the lead toward a sales call.
• Engage Authentically: Be genuine in your approach. Building relationships, not just making sales, will lead to long-term success.

By following this detailed process, you’ll be able to warm up leads, build genuine relationships, qualify prospects, and ultimately increase your sales call bookings and conversions.

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1. Create Engaging Content

• Objective: To capture the attention of business owners, entrepreneurs, and e-commerce brands by providing valuable content that resonates with their needs for advertising solutions.
• Action:
  • Publish regular posts, videos, and case studies that speak directly to your target audience’s pain points related to paid advertising, such as poor ROI, lack of leads, or ineffective targeting.
  • Example: Share posts about common ad mistakes, creative strategies that drive results, or client success stories.
• Why It Matters: By offering educational content, you establish yourself as a trusted resource and pre-warm leads before they reach out. This builds credibility and trust, making them more likely to engage.

2. Engage in the Comments

• Objective: To build a relationship with your audience, qualify leads, and position yourself as an expert in paid ads.
• Action:
  • Actively respond to comments on your posts, answering questions and providing additional insights.
  • Example: "I saw your comment about ad targeting. If you’re having trouble getting the right audience, we can help you refine your strategy. What’s your current ad setup?"
  • Qualifying: Engage with those whose comments reflect potential interest in paid ads, nurturing the conversation.
• Why It Matters: Comment engagement helps you identify prospects and start building rapport in a low-pressure, organic way.

3. Messenger Outreach with Intentionality

• Objective: Transition the conversation from comments to a deeper discussion about the prospect’s ad strategy and goals.
• Action:
  • Personalize the message: Reference the content they engaged with, making the conversation relevant and timely.
  • Example: "Hey [Name], thanks for commenting on our post about ad targeting. What’s your current strategy for Facebook or Google ads, and where do you want to improve?"
  • Ask insightful questions: Get to the heart of their challenges and goals regarding their paid advertising efforts.
• Why It Matters: Personalizing outreach based on content they’ve interacted with helps build trust and offers a natural transition to discussing their needs.

4. Qualify Leads by Asking Deeper Questions

• Objective: To identify the right leads for your ad management services and tailor your messaging to address their specific challenges.
• Action:
  • Ask questions that dive into their current advertising setup, goals, and pain points.
  • Examples:
    • "What’s been your biggest challenge with Facebook ads?"
    • "Are you currently tracking ROI from your paid campaigns?"
    • "What results are you hoping to see from your ads in the next 90 days?"
• Why It Matters: Asking qualifying questions ensures you understand their needs, allowing you to present the best solution (i.e., Dad’s Paid Ads) and position your services effectively.

5. Transition to a Strategy Call

• Objective: Move the conversation towards booking a strategy call, where you can provide tailored recommendations and assess whether your services align with their goals.
• Action:
  • Be clear and confident in suggesting a strategy session if there’s a clear need for your services.
  • Example: "Based on what you’ve told me about your current ad challenges, I think we can really help. Would you be open to a 30-minute strategy call to discuss how we can improve your ad performance?"
  • Focus on value: Let them know that the call is about helping them, not just selling.
• Why It Matters: Offering a strategy session positions you as a trusted advisor, and if the fit is right, it naturally leads to a conversion.

6. Double Confirm the Appointment

• Objective: Increase the chances that the prospect shows up to the scheduled strategy call.
• Action:
  • Send a reminder 24–48 hours before the call, confirming the time and reminding them of the value of the session.
  • Example: "Just confirming our call for [date/time]. Looking forward to discussing how we can help you improve your ad performance! Let me know if you need to reschedule."
• Why It Matters: This helps reduce no-shows and ensures that the lead is still committed to the conversation.

7. Handle Different Types of Responses

• Objective: Adjust your approach based on the lead’s engagement and interest level.
• Action:
  • Silence: Send a friendly follow-up message offering value or another resource.
  • Example: "Hey [Name], just checking in to see if you had a chance to review the info I sent. Let me know if you’re still interested in discussing how we can help with your ad campaigns."
  • Short Responses: Provide additional insights, resources, or answers to any questions they might have.
  • Example: "Thanks for your quick reply! If you want, I can send over a case study that shows how we’ve helped similar businesses scale with paid ads."
  • Objections: Handle objections with empathy and reassurance. Use voice notes or personalized responses.
  • Positive Responses: Transition smoothly into scheduling the call or diving into the details of their ad goals.
• Why It Matters: Each type of response requires a tailored approach. Understanding this helps you engage more effectively and push the conversation toward a conversion.

8. Set Daily Prospecting Goals

• Objective: To maintain consistency and momentum in reaching out to potential leads.
• Action:
  • Block out time each day to engage with comments, send outreach messages, and follow up on leads.
  • Example: "Today, I’ll aim to engage with 10 comments, reach out to 5 prospects, and schedule 3 strategy calls."
• Why It Matters: Consistent daily efforts build your pipeline and keep the momentum going, helping you hit your lead-gen and conversion targets.

9. Use Automation to Streamline

• Objective: To save time and increase efficiency while still delivering a personalized experience.
• Action:
  • Use automation tools like ManyChat or Go High Level to trigger follow-ups or share resources automatically after a lead engages with your content.
  • Example: "After someone comments on a post, they’ll receive a link to a free guide on how to improve their Facebook ads."
• Why It Matters: Automation handles repetitive tasks, allowing you to focus on high-value interactions, like strategy calls and personalized outreach.

10. Follow Up Consistently

• Objective: Keep leads engaged and top of mind, increasing the chances of conversion.
• Action:
  • Follow up with those who haven’t responded to your initial outreach or who haven’t scheduled a call.
  • Example: "Hey [Name], just following up to see if you’re still interested in discussing how we can help with your ads. I’d love to chat if you have time!"
• Why It Matters: Many leads need multiple touchpoints before converting. Consistent follow-ups help keep the conversation alive and build trust.

Final Thoughts

• Be Direct & Transparent: Always be clear about how you can help, and focus on providing value first. Position yourself as an expert who genuinely cares about solving their ad challenges.
• Intentionality: Every message should lead toward one goal: helping the prospect solve their ad challenges by booking a strategy call.
• Engage Authentically: Build real relationships by focusing on solving problems, not just making a sale. Your expertise and willingness to help will shine through.

By following this comprehensive process, you can generate more qualified leads, build trust, and ultimately grow your business through Dad’s Paid Ads.

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