Framework for Selling Services for DadsPaidAds.com

1. Shift from Traditional Agency to Marketing Systems Provider (MSP)

• Philosophy: Emphasize delivering marketing systems rather than custom services.
• Key Differentiation: Offer scalable, automated, and productized services instead of time-and-talent-intensive solutions.
• Mindset: Attract customers, not clients. Focus on providing recurring services rather than one-off projects.

2. Core Business Model

• Assets: Develop systems like websites, funnels, and automated campaigns tailored to specific small business needs.
• Access: Charge recurring fees for access to these systems.
• Activities: Layer on optional marketing activities, such as social posting or newsletters, to enhance system value.

3. Service Offering Framework

• High-Margin, Low-Touch Services:
  • Websites + Hosting: Free or low-cost entry with recurring hosting fees.
  • AI-Powered Tools: Chatbots, voice assistants, and automation for inbound/outbound communication.
  • List Building: Simple opt-in forms and lead capture.
  • Universal Inbox: Centralized communication management.
  • Missed Call Text Back: Ensure businesses never lose a lead.
  • Reputation Management: Generate and respond to reviews.
  • SMS & Email Automation: Upsell on usage.
  • SEO Services: Automated and scalable.
• Recurring Revenue Systems:
  • Appointment Scheduling + Reminders: Simplify booking processes.
  • Funnels as a Service: Pre-designed, proven industry-specific funnels.
  • Lead Nurturing Campaigns: Automated follow-up sequences.
  • Citation Updates: Improve local SEO.
  • Payment and Invoicing Systems: Help businesses collect faster.
• Optional High-Touch Services:
  • Social media posting.
  • Advertising campaigns (e.g., Facebook/Google Ads).

4. Sales Positioning

• Guiding Framework (R6 Model):
  • Reach: Maximize audience exposure.
  • Reputation: Build trust and credibility with online reviews and a strong brand presence.
  • Readiness: Ensure businesses are ready to respond to customer inquiries.
  • Remarketing: Automate follow-up with potential and existing customers.
  • Resell: Retain customers and increase their lifetime value.
  • Reliability: Help businesses deliver consistent customer experiences (this is their responsibility, not yours).
• Pyramid Approach:
  • Foundation: Reliability → Reputation → Readiness.
  • Advanced Layers: Resell → Remarketing → Reach.
  • Emphasize building foundational systems before investing in advanced advertising efforts.

5. Pricing Strategy

• Foot-in-the-Door Offers:
  • Start with low-cost, high-value services like:
    • AI Chatbots.
    • Missed Call Text Back.
    • Basic lead generation forms.
    • Birthday campaigns.
    • Universal Inbox setup.
  • Charge $97–$197/month to onboard clients easily.
• Usage-Based Pricing:
  • Tiered plans based on system usage (e.g., SMS volume, AI credits, user seats).
  • Base plans starting at $297/month, scaling up based on activity.
• Comprehensive Packages:
  • Offer all features and tools in one cohesive system.
  • Adjust pricing dynamically as clients scale their usage.

6. Sales Process

• Customer-Centric Approach:
  • Avoid techno-jargon. Focus on how systems solve real business problems.
  • Use relatable examples (e.g., how missed call text back recaptures lost leads).
  • Align with customer pain points and desired outcomes.
• Educate with Frameworks:
  • Explain the three phases of marketing: Attract, Convert, Retain.
  • Introduce R6 model to demonstrate how each service fits into their business growth.
• Build Trust:
  • Showcase case studies, testimonials, and specific ROI examples.
  • Offer transparency with clear pricing and deliverables.

7. Retention Strategy

• Stickiness of Services:
  • Deliver essential systems that businesses rely on daily (e.g., universal inbox, appointment systems).
  • Offer seamless automation and integration that’s difficult to replace.
  • Continually enhance services with new tools and features.
• Long-Term Relationships:
  • Focus on keeping customers for 3+ years.
  • Offer ongoing support, training, and insights to help businesses maximize their ROI.

8. Marketing the Framework

• Create educational content to position DadsPaidAds as a trusted MSP.
• Leverage YouTube, blogs, and social media to demonstrate the value of the systems.
• Run ad campaigns targeting specific industries (e.g., roofers, landscapers) with tailored messaging around these systems.