Business Value Chain for DadsPaidAds.com. Here's how we can structure it:

Tables to Include in the Airtable:

1. Offers & Messaging
   • Fields:
     • Offer Name (Single Line Text)
     • Target Audience (Single Line Text)
     • Core Messaging (Long Text)
     • Product/Market Fit Status (Single Select: Testing, Validated, Needs Revision)
     • Associated Content (Attachment or Link)
     • Feedback Notes (Long Text)
2. Audience Building
   • Fields:
     • Platform (Single Select: Facebook, YouTube, Instagram, etc.)
     • Audience Type (Single Select: Organic, Paid, JV Partnership)
     • Growth Tactics (Long Text)
     • Status (Single Select: Active, In Progress, Completed)
     • VA Assigned (Linked to HR Table)
     • Key Metrics (Number Field: Followers, Subscribers, etc.)
3. Lead Generation
   • Fields:
     • Lead Source (Single Select: Workshop, Profile Funnel, Paid Ads, etc.)
     • Funnel Type (Single Select: Personal Profile, Paid Ads, YouTube, etc.)
     • Status (Single Select: Active, In Progress, Completed)
     • Number of Leads Generated (Number Field)
     • Tools Used (Linked to Tools Table)
     • Assigned Team Member (Linked to HR Table)
4. Sales Conversion
   • Fields:
     • Conversion Method (Single Select: Paid Trial, Call, Workshop)
     • Lead Source (Linked to Lead Generation Table)
     • Conversion Rate (%) (Formula Field)
     • Salesperson Assigned (Linked to HR Table)
     • Follow-Up Notes (Long Text)
     • Revenue Generated (Currency Field)
5. Client Fulfillment
   • Fields:
     • Client Name (Single Line Text)
     • Onboarding Status (Single Select: Not Started, In Progress, Completed)
     • Success Manager (Linked to HR Table)
     • Fulfillment Notes (Long Text)
     • Client Lifetime Value (Currency Field)
     • Tools Used (Linked to Tools Table)
6. Scaling Operations
   • Fields:
     • Bottleneck (Long Text)
     • Status (Single Select: Identified, In Progress, Resolved)
     • Resource Allocation (Currency Field)
     • Process Owner (Linked to HR Table)
     • Automation Involved (Checkbox)
     • Notes (Long Text)
7. HR (Team Members)
   • Fields:
     • Name (Single Line Text)
     • Role (Single Select: Marketing Assistant, Sales Rep, Client Success Manager, etc.)
     • Assigned Tasks (Linked Record)
     • Availability (Single Select: Full-Time, Part-Time, Freelancer)
     • Contact Info (Email or Phone)
8. Tools
   • Fields:
     • Tool Name (Single Line Text)
     • Type (Single Select: Airtable, Go High Level, etc.)
     • Use Case (Long Text)
     • Subscription Cost (Currency Field)
     • Integration Status (Checkbox)

Relationships Between Tables:

• Offers & Messaging ↔ Audience Building: Link audience growth efforts to specific offers.
• Audience Building ↔ Lead Generation: Link platforms and methods to lead sources.
• Lead Generation ↔ Sales Conversion: Track the path from leads to converted clients.
• Sales Conversion ↔ Client Fulfillment: Connect successful conversions to fulfillment.
• Scaling Operations ↔ All Tables: Use bottlenecks to identify which table/area needs focus.

Next Steps:

1. Create the Tables in Airtable.
2. Set Up Views:
   • Example: Kanban for Status, Calendar for timelines, Grid for detailed data.
3. Automate Tasks:
   • Automate status updates, email reminders, and resource allocations.

Would you like help creating this Airtable structure, or do you want to start with a specific table?

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